"Automated email marketing"- An Effective Guide for You

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Automated Email Marketing:

Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. ... Using automation, they can save time by setting up the email platform to send messages when customers take specific actions.Now Let's begin to this guide on "automated email marketing"


Without a complete email marketing solution, you will find yourself spending a lot of unnecessary time and effort developing lists, writing emails, and sending emails. Marketers, salespeople, and business owners have many duties other than website promotion. Effective and economic management of all aspects is required for success.



Let's compare 


The Manual Process

1. Gathering email addresses through expensive lead generators, landing pages, and advertising. In this manner, it may take as long as three months to obtain five hundred emails.


2. Developing email campaigns takes six months to a year to complete. You first write emails introducing your offers. Once you have written about fifteen emails, you need to test them on small numbers of leads. Based on response, you then have to alter these emails. This process continues until you have developed an effective email marketing campaign.


3. Sending out emails by hand is a time consuming and costly process. Most common ISPs and email providers only allow a maximum of one hundred emails per day or less. And remember, you are emailing every prospect at least once every three days. To accomplish this you will need an expensive email service or multiple accounts.


4. You must offer an email address and clear instructions as an opt-out process. Your inbox will soon fill up with opt-outs that you must manually process.




The Automated Process


An email marketing solution imports your purchased, typically discounted, leads into your auto responder. Tested, developed, effective emails relating to your product, service, opportunity, or industry are automatically built into your solution. Based on a schedule you set, your email marketing solution sends out emails until your campaign is complete. If someone opts out, their emails are immediately and automatically stopped.




What is marketing automation? 


First, let's work on defining marketing automation. It is still new and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms.


 Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate  repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.


It refers to software platforms and technologies designed for marketing management and tracking of marketing campaigns. It helps you put the right strategy in place, one designed to help your company, grow revenue and effective marketing automation consultation services from expert marketing consultants having years of experience across businesses.


63% of companies outsource all or part of this strategy planning. 51% uses a combination of outsourced and in-house resources,37% uses in-house resources,12% outsourced all to a specialist.


Marketing automation tool




Consider examples of some email marketing companies like Eloqua, Pardot, Silverpop, and Unica. These all are marketing automation companies that allow you to perform automation. Let's look for more such companies and their key features.
  • Eloqua is the MA component of Oracle Marketing Cloud; 
  • Pardot is an MA solution acquired by Salesforce;
  • Silverpop and Unica were each picked up by IBM.



Functionality
  • Development and analysis of marketing campaigns
  • Analysis of marketing campaigns customer
  • Management of marketing campaigns
  • Moving contacts from leads to customers
  • Top Marketing Automation Software Products


 Marketo

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Marketo gives you the power to generate good leads, bring the right audience in, and increase revenue. Marketo can be used by companies of all sizes; small, medium, and enterprise and their typical customers include both B2C and B2B brands.

Key Features
  • A/B testing
  • Email Marketing
  • Engagement Programs
  • Nurturing
  • Engagement Programs
  • Customer Base Marketing
  • Lead Management
  • Lead Generation
  • Landing pages
  • Scoring and Analytic


HubSpot

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HubSpot offers a full stack of products for marketing, sales Platform that helps Companies attract visitors, convert leads, and close customers.

Key Features
  • Monitor leads
  • landing pages
  • contextual marketing experiences
  • Build automated workflows around your goals
  • Content management system to streamline content creation
  • Convert, track, and categorize leads


 Act-On

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Act-On is delivering outstanding overall software experience to its clients and Act-On is setting its users a class apart from the competitors.

Key Features
  • Lead Management
  • Customer Relationship Management
  • Demand Generation
  • Brand Building

Pardot

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Pardot is a powerful tool, simple to use, and above all connected with Salesforce that gives better generation, B2B Marketing Automation, Empowers Sales Team.

Key Features
  • Email marketing
  • Landing pages


6) Infusionsoft


Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

KEY FEATURES:

  • CRM
  • Marketing Automation
  • E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing, Landing Pages
  • Email marketing, Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Scoring tool
  • Referral Program Management
  • Track orders, sales totals, accounts receivables
  • Payment Processing
  • Lead Scoring & Distribution
  • Quotes & Orders
  • Opportunity Management
  • Sales Reports
  • Multimedia Marketing
BENEFITS:

  • Simplify Sales Activities
  • Qualify and Distribute Leads
  • Automate Sales Tasks
  • View Sales and Conversion Reports
  • Manage Opportunities and Pipelines
  • Capture Leads with Web Forms
  • Segment Customers
  • Manage Your Calendar and Tasks
  • Import and Manage Data

MARKETING

  • Build Relationships with Campaigns
  • Follow-Up with Smart Autoresponders
  • Share Content Socially, Measure Results
  • Look Professional with Attractive Emails
  • Get to the Inbox with 99% Deliverability
  • Capture Leads with Web Forms
  • Track Results with Reports
  • Get Personal with Behavioral Triggers
  • Market Offline with Multimedia

E-COMMERCE:

  • Create a Storefront and Shopping Cart
  • Create Electronic Order Forms
  • Sell More with Discounts, Upsells and Trials
  • Offer Payment Plans
  • Trigger Post-Purchase Follow-Up
  • Invoice and Collect Electronically
  • Manage Product Inventory and Fulfillment
  • Grow through Affiliate Programs

AUTOMATION

  • Build Smart Campaigns
  • Qualify and Distribute Leads
  • Automate Workflow
  • Create Smart Promo Offers
  • Invoice and Collect Automatically
  • Track and Deliver Products
  • Create Personalized Communications
  • Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. The one-drawback to Infusionsoft is that it's NOT plug-and-play. It takes time to learn.
But it's time well spent.

7) AWeber

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AWeber Communications is popular for its superior autoresponders and is a solid performer in most aspects of email marketing.

KEY FEATURES:
  • A/B Split Testing: You can create A/B versions of an email campaign and test to see which version is more successful.
  • Alias Email: You can create an alias email address to send email blasts from.
  • Autoresponder: You can create auto-response emails.
  • Image & File Hosting: AWeber will host the images and other documents used in your campaigns.
  • Integration: The product can integrate with other software applications or websites.
  • RSS to Email: Emails are automatically sent when an RSS feed on a website or blog is updated.
  • Scheduling: You can schedule the specific time and date of your email blasts.
  • Social Media Sharing: You can share directly through social media websites.
  • Triggered Campaigns: You can create auto-responding campaigns that are triggered by customer behaviors.
BENEFITS:
  • When it comes to campaign effectiveness: There's a lot more to keep your eye on besides revenue numbers and subscriber counts.
  • To really understand how your campaigns are working, you need to look at how your customers are interacting with your emails.
  • AWeber provides just this kind of data, which is accessible at any time through AWeber's email reporting dashboard.
  • You can bring up charts that show how many of your contacts opened your emails and how many clicked on the links within your message.
  • This kind of information tells you a lot about how engaging your emails are and helps you identify problem areas to solve.
  • You can also bring up data on your subscribers, including location information.
  • And records detailing when and why customers unsubscribed from your list.
  • Although most email marketing companies provide access to some customer data:
  • AWeber provides you with exact information you need to create better, more effective campaigns.
  • Meet Edgar
  • Edgar is a social media scheduling tool like no other.
  • Instead of publishing your updates just once and throwing them away like yesterday's trash:
  • Edgar carefully catalogs them in a limitless library that you build over time.

FEATURES:

  • Facebook profiles, fan pages, groups
  • Twitter
  • LinkedIn
  • No software, downloads, or plugins required
  • Compatible with Firefox, Chrome, and
  • Safari
BENEFIT:

  • All of your updates are sorted into categories that you create and publish on a schedule that you choose.
  • So Edgar publishes what you want, when you want it.
  • No manual scheduling, no busywork, and no hassle: just the peace of mind that only Edgar can provide.




These are the best email marketing companies, that you can choose to perform your automation without hesitating.

And the first question clients often ask us:

"What kinds of tools and software are needed for Marketing Automation... "... And how much does it cost?" 

I think this is a fair question. It's important to understand the process of moving your business online.

This shouldn't frighten you. The reality is: MOST businesses are hybrids. For instance, you might start advertising online.

Then bring your prospects offline, for an appointment or consultation, to begin the sales process.

Some businesses begin advertising offline. Then bring their prospects on-line in front of their sales pages or applications...

... And then off-line again for an appointment.

Either way, nowadays marketing automation software plays an important role in your business.

It allows you to sell more of your products and services. MORE efficiently online.


FAQs


What is drip marketing?

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.

What is an automated email?


Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. Small-business owners don't have the time to send individualized messages to their customers.


What is email automation?


Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. ... Using automation, they can save time by setting up the email platform to send messages when customers take specific actions.


What is a marketing automation tool?


Marketing automation refers to the software that exists with the goal ofautomating marketing actions. Many marketing departments have to automaterepetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.


How do I send an email automatically?


If you decide later that you want to send the message immediately, do the following:

  1. In Mail, in the folder pane, click the Outbox folder.
  2. Open the delayed message.
  3. Click Options.
  4. In the More Options group, click Delay Delivery.
  5. Under Delivery options, clear the Do not deliver before check box.
  6. Click Close.
  7. Click Send.
How do you set up automatic emails in Gmail?

  1. Create a new reminder
  2. Open Inbox.
  3. Go to the Create button .
  4. Select Reminder .
  5. Type in your reminder or choose a suggestion that comes up as you type.
  6. If you want to be reminded at a certain time or place, click Snooze . Learn more about the options below.
  7. Click Save.
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"Automated email marketing"- An Effective Guide for You "Automated email marketing"- An Effective Guide for You Reviewed by Andrew Nadela on 22:19 Rating: 5

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